Sekhukhune Community Television (SkCTV) is a non-profit, community-based television
initiative that aspires to broadcast high quality local content for the Limpopo Province.
Attended by more than twenty non-profit organizations on 10th February 2010 at
Makhuduthamaga Municipal Chamber; the founding meeting of SkCTV was a seal of promise
and hope for providing the community of Sekhukhune (primarily) with access to the powerful
medium of television as a tool to promote economic, cultural and social self-sustenance,
human rights, social justice and community development.
SkCTV was founded on a belief that access to information and the ability to communicate
through all platforms and maximum use of technology by communities are fundamental
human rights in the information age. SkCTV was found on the basis that community television
ensures that all citizens have access to the information and communication channels
necessary to exercise their civic rights and responsibilities; to share political, cultural, artistic,
spiritual, and individual expression; and to promote a culture of human rights.
Community television has a powerful role to play in community cultural development as a
means of enabling alternatives to the cultural values imposed on communities by top-down
and commercially driven forms of media (or what we know as mainstream media).
SkCTV is committed to engaging a wide range of community perspectives, especially the
children, women, disabled and youth; to build a sense of community and common purpose,
to promote civic activism and encourage communication across barriers of race, culture,
physical ability, language, class, gender, age, and sexual orientation.
1.2.1 Vision
Leader in rural knowledge generation and developmental communication.
1.2.2 Mission
The mission of Sekhukhune Community TV is:
- To provide homegrown knowledge resources and Sekhukhune community’s capacity to optimize
use of knowledge to address challenges of unemployment, poverty and lack of economic
opportunities in Limpopo Province. - To broaden access to world class multifaceted television content based on indigenous recreational
experience of the rural communities of South Africa. - To champion jobs creation through empowering the community to take full ownership of the
television content and the entire value chain.
1.2.3 SkCTV Slogan / payoff line
SkCTV slogan is AFRICA KNOWS!
Access to KNOWLEDGE is a wealth to be shared by everyone, thereby dismantling structural injustice
and disconnect based on factors such as race, class, gender, rural/urban geo-socialisation and
sexuality. If communities don’t get to know what exists – they are disempowered. Creating access and
education is the core of our programming. Our communities are further marginalised because of a
forged disconnect and unbalance of power, drifted to further marginalisation.
SkCTV is here to play an instrumental role in opening avenues of conversation and initiative where
these aspects of disconnect, exclusion and lack of access can be discussed openly and freely, altering
viewpoints and changing the narratives. New skills can be built and exchanged when the gap of
disconnection is bridged and common grounds are pronounced. Masses of our people are deserving
and shall, through SkCTV have access to the new forms of thinking that can shape the future of
Limpopo, South Africa and Africa.
Why AFRICA?
It’s a known fact that Africa has the youngest population in the world and, according to United Nations
Development Programme (UNDP), it is growing exponentially. It is estimated that “by 2025, the
continent’s youth population (Aged 15 – 24) is expected to more than double the 2015 total of 226
million”.
What is enthusing about this growth is that young people have a gold mine of potential due to their
malleable minds and internal vigour – the potential of Africa’s young speaks volumes about the
potential of the continent. Limpopo is second to none among Provinces of South Africa when it comes
to access to other African countries. It is literally the building block of the African continent; it’s
geographically the heartland of Southern Africa, sharing boundaries with Mozambique, Zimbabwe and
Botswana.
The slogan AFRICA KNOWS create within us an incredible innovative spirit, which in turn aids us to
KNOW – PRODUCE – OWN. It’s a fascinating circle – if we KNOW, we innovate, we PRODUCE – we
OWN the now and the future. If we own our spaces, we grow them at an advanced pace.